INTERNATIONAL STRATEGIC MANAGEMENT
PENG MIKE W
INTERNATIONAL STRATEGIC MANAGEMENT - CENGAGE LEARNING 2009 - 429
This book serve the needs of three types of undergraduate or MBA courses:(1) global or international strategy courses, (2) strategic management courses (especially those taught by internationally oriented instructors), and (3) international business course (especially those taught by strategically oriented instructors). Contents:- 1. Foundations of Global Strategy, 2.Business-Level Strategies, 3.Corporate-Level Strategies.
9788131512296
MANAGEMENT STRATEGIC(F- 41)
658.401 PEN
INTERNATIONAL STRATEGIC MANAGEMENT - CENGAGE LEARNING 2009 - 429
This book serve the needs of three types of undergraduate or MBA courses:(1) global or international strategy courses, (2) strategic management courses (especially those taught by internationally oriented instructors), and (3) international business course (especially those taught by strategically oriented instructors). Contents:- 1. Foundations of Global Strategy, 2.Business-Level Strategies, 3.Corporate-Level Strategies.
9788131512296
MANAGEMENT STRATEGIC(F- 41)
658.401 PEN
