CASE STUDIES ON RETAIL STORE STRATEGIES

RAO MANEKA

CASE STUDIES ON RETAIL STORE STRATEGIES - HYDERABAD ICFAI PRESS 2008 - 367 - ICFAI PRESS .

THE BOOK IS A REPOSITORY OF 19 CASES WHICH EXTENDS OVER 3 SECTIONS SHOWCASING THE TECHNICAL SEGMENTATION AND IN-STORE STRATEGIES USED BY RETAILERS TO DRIVE GROWTH, INCREASE PROFIT MARGINS, BEAT COMPETITION AND GRAB MARKET SHARE.

9788131420348


MARKETING CASES
MARKETING GENERAL (G-45)

658.87 RAO