CASE STUDIES ON RETAILING INDUSTRY

SUSHMA T

CASE STUDIES ON RETAILING INDUSTRY - HYDERABAD ICFAI PRESS 2008 - 270 - ICFAI PRESS 1 .

THIS BOOK COMPILES CASE STUDIES THAT HELP US TO UNDERSTAND HOW RETAIL INDUSTRY IS EVOLVING, THE CHALLENGES IT IS FACING AND HOW THE RETAILERS ARE ADDRESSING THESE ISSUES.

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MARKETING CASES, RETAILING (G-34)
MARKETING RETAIL

658.87 SUS