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ONLINE RETAILING : A NEW PARADIGM

PILLAI PHEBA ANANDAN

ONLINE RETAILING : A NEW PARADIGM - HYDERABAD ICFAI PRESS 2008 - 261

THIS BOOK INTRODUCES SOME BASIC PERSPECTIVES AND GIVES PRACTICAL INSIGHTS THROUGH EXPERIENCES OF INTERNATIONALLY KNOWN ONLINE RETAILERS.

ISBN: 9788131420553

Subjects--Topical Terms:
ONLINE MARKETING, E RETAILING, B2C, CASES, E -SUPPLY CHAIN MANAGEMENT(G-34)
MARKETING RETAIL

Dewey Class. No.: 658.87 PIL

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