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CONSUMER BEHAVIOR

SCHIFFMAN LEON

CONSUMER BEHAVIOR - PEARSON EDUCATION ( SINGAPORE)PTE. LTD. 2004 - xxiv+587

THIS BOOK FOCUSES ON HOW TECHNOLOGY IS CHANGING THE LANDSCAPE OF COSUMER BEHAVIOR.

Subjects--Topical Terms:
CONSUMER BEHAVIOUR (G-17)

Dewey Class. No.: 658.834 2

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