Valuable Content Marketing :

Jefferson, Sonja.

Valuable Content Marketing : how quality content is key to business success / Sonja Jefferson & Sharon Tanton. - London ; Philadelphia, PA : Kogan Page, c2012. - xii, 234 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780749465803 (pbk.) 9780749465810 (ebk.)

2012020101


Marketing.
Internet marketing.
Customer relations.

HF5415 / .J42 2012

658.8 JEF