Concepts in strategic management and business policy :

Wheelen, Thomas L.

Concepts in strategic management and business policy : toward global sustainability / Thomas L. Wheelen, J. David Hunger. - 13th ed. - delhi Pearson + dorling kindersley 2013. - xxv, 513 p. : col. ill. ; 26 cm.

Includes bibliographical references and index.

Introduction to strategic management and business policy -- Basic concepts in strategic management -- Corporate governance -- Ethics and social responsibility -- Scanning the environment -- Environmental scanning and industry analysis -- Internal scanning and organizational analysis -- Strategy formulation -- Situation analysis and business strategy -- Corporate strategy -- Functional strategy and strategic choice -- Strategy implementation -- Organizing for action -- Staffing and directing -- Evaluation and control -- Introduction to case analysis -- Suggestions for case analysis -- Web chapters: other strategic issues -- Web chapter A Managing technology and innovation -- Web chapter B Entrepreneurial ventures and small businesses -- Web chapter C Not-for-profit organizations.

9788131770542 0132153351

2011013547


Strategic planning.
Strategic planning--Case studies.
Sustainability.

HD30.28 / .W43 2012

93101