000 00716nam a2200229Ia 4500
999 _c98270
_d98270
003 OSt
005 20220105121024.0
008 131007s9999 xx 000 0 und d
020 _a9788131756898
040 _cSIIB
082 _a658.827 KEL
100 _aKeller Kevin Lane , Parameswaran M G , Jacob Isaac
245 _aStrategic Brand Management
_c3rd
250 _a3
260 _bPearson Education ( Singapore)Pte. Ltd.
_aNew Delhi
_c2008
300 _a714
365 _cRs
520 _aThe Book Deals With Brands Their Importance,What They Represent To Consumers And What Firms Should Do To Manage Them Properly.
546 _aEnglish
650 _aMarketing Brand (G-12) . (G-11)
942 _2ddc
_cB