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999 _c98255
_d98255
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020 _a9780471718376
040 _cSIIB
082 _a658.827 JAF
100 _aJaffe Joseph
245 _aLife After The 30-Second Spot
260 _bJohn Wiely & Sons
_aNew Jersey
_c2005
300 _a284
365 _cRs
520 _aThe Book Challenges Marketers And Advertisers To Reinvent Themselves For Markteing'S New Reality And Provides Unique, Practical And Actionable Solutions.
546 _aEnglish
650 _aMarketing Brand (G-10)
942 _2ddc
_cB