000 00788nam a2200229Ia 4500
999 _c98156
_d98156
003 OSt
005 20220322121643.0
008 131007s9999 xx 000 0 und d
020 _a9788178815794
040 _cSIIB
082 _a658.802 SUR
100 _aSuresh K
245 _aSegmentation And Target Marketing Concepts And Cases
250 _a1
260 _bIcfai Press
_aHyderabad
_c2005
300 _a197
365 _cRs
520 _aThis Book Deals With The Aspects Of Positioning Brand In The Minds Of Customers Demands A Clear Understanding Of The Markets Composition. This Is Achieved Through Segmentation And Target Marketing. A Thorough Analysis Of The Segments Helps Marketers To
546 _aEnglish
650 _aMarketing General (G-47)
942 _2ddc
_cB