000 00715nam a2200229Ia 4500
999 _c98071
_d98071
003 OSt
005 20220316104537.0
008 131007s9999 xx 000 0 und d
020 _a9788131501986
040 _cSIIB
082 _a658.802 FER/HAR
100 _aFerrell O C , Hartline Michael D
245 _aMarketing Strategy
250 _a3
260 _bThomson Learning
_aSingapore
_c2007
300 _a627
365 _cRs
520 _aThis Book Presents Marketing Strategy From A Perspective That Guides Strategic Marketing Management In The Social,Economic And Technological Arenas In Which Businesses Function Today.
546 _aEnglish
650 _aMarketing General (G-42)
942 _2ddc
_cB