000 | 00715nam a2200229Ia 4500 | ||
---|---|---|---|
999 |
_c98071 _d98071 |
||
003 | OSt | ||
005 | 20220316104537.0 | ||
008 | 131007s9999 xx 000 0 und d | ||
020 | _a9788131501986 | ||
040 | _cSIIB | ||
082 | _a658.802 FER/HAR | ||
100 | _aFerrell O C , Hartline Michael D | ||
245 | _aMarketing Strategy | ||
250 | _a3 | ||
260 |
_bThomson Learning _aSingapore _c2007 |
||
300 | _a627 | ||
365 | _cRs | ||
520 | _aThis Book Presents Marketing Strategy From A Perspective That Guides Strategic Marketing Management In The Social,Economic And Technological Arenas In Which Businesses Function Today. | ||
546 | _aEnglish | ||
650 | _aMarketing General (G-42) | ||
942 |
_2ddc _cB |