000			00793nam a2200229Ia 4500
003			OSt
005			20150112145156.0
008			131007s9999 xx 000 0 und d
020			_a8189333194
040			_cSIIB
082			_a658.802 KAM
100			_aKambhammettu S S
245			_aMeasuring Marketing Performance
260			_bMagnus School Of Business _aHyderabad _c2005
300			_a195
365			_cRs
440			_aICFAI PRESS
520			_aThe Book Measuring Marketing Performance Highlights The Shifting Emphasis Toward Higher Accountability And Sound Parameters To Measure Marketing Performance The Book Presents The Conceptual Framework Of Marketing Roi With A Focus On The Marketing Metrics
546			_aEnglish
650			_aMarketing General (G-47)
942			_2ddc
999			_c97900 _d97900