000			00462nam a2200169Ia 4500
008			131007s9999 xx 000 0 und d
020			_a9780070581593
082			_a658.834 _bSEN
100			_aSengupta, Subroto
245			_aBrand Positioning : _bstrategies for competitive advantage
250			_a2nd ed.
260			_bTata Macgraw Hill _aNew Delhi _c2005
300			_axiv, 297 p.
650			_aStrategic
650			_aBrand management
942			_2ddc _cB
999			_c97547 _d97547