| 000 | 00494nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 131007s9999 xx 000 0 und d | ||
| 020 | _a9781402077531 | ||
| 082 |
_a658.827 _bMAL |
||
| 100 | _aMalaval, Philippe | ||
| 245 |
_aStrategy and Management of Industrial Brands : _bbusiness to business products and services |
||
| 260 |
_bKluwer Publishers _aBostan _c2001 |
||
| 300 | _axvii, 398 p. | ||
| 650 | _aMarketing | ||
| 650 | _aStrategic | ||
| 650 | _aBrand management | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c97281 _d97281 |
||