| 000 | 00604nam a2200205Ia 4500 | ||
|---|---|---|---|
| 999 |
_c97232 _d97232 |
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| 003 | OSt | ||
| 005 | 20220314121213.0 | ||
| 008 | 131007s9999 xx 000 0 und d | ||
| 020 | _a9780670057894 | ||
| 040 | _cSIIB | ||
| 082 | _a658.802 KUM | ||
| 100 | _aKumar Nirmalya | ||
| 245 | _aMarketing As Strategy | ||
| 260 |
_bPenguin Books India _aNew Delhi _c2004 |
||
| 300 | _a270 | ||
| 520 | _aThis Includes Chapters By Top Executives About How To Navigate In Today'S Fragmented, Fast-Moving, And Digitized Marketplace. | ||
| 546 | _aEnglish | ||
| 650 | _aMarketing General (G-42) | ||
| 942 |
_2ddc _cB |
||