000 00505nam a2200181Ia 4500
008 131007s9999 xx 000 0 und d
020 _a9780743222440
082 _a660.606
_bSIM
100 _aSimon, Francoise
245 _aBuilding Global Biobrands :
_btaking biotechnology to market
260 _bThe Free Press
_aNew York
_c2003
300 _axv, 336 p.
650 _aMarketing Brand
650 _aBiotechnology
650 _aMarketing management
700 _aKotler, Philip
942 _2ddc
_cB
999 _c96856
_d96856