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999 _c96487
_d96487
003 OSt
005 20211221163731.0
008 131007s9999 xx 000 0 und d
020 _a9788120321564
040 _cSIIB
082 _a659.111 CLO/BAA
100 _aClow Kenneth , Baack Donald
245 _aIntegrated Advertising,Promotion And Marketing Communications
260 _bPrentice Hall Pub
_aNew Delhi
_c2002
300 _a638
520 _aAdvertising Management,Trade Promotions,Personal Selling,Internet Marketing,Direct Marketing
546 _aEnglish
650 _aMarketing Advertising (G-05)
942 _2ddc
_cB