000 00518nam a2200205Ia 4500
003 OSt
005 20231013104122.0
008 131007s9999 xx 000 0 und d
020 _a670030767
040 _cSIIB
082 _a658.827 BED
100 _aBedbury Scott
245 _aA New Brand World
260 _bViking Pub
_aNew York
_c2002
300 _a220
520 _a8 Principles For Achieving Brand Leadership In 21 St Century
546 _aEnglish
650 _aMarketing Brand (R-16)
942 _2ddc
_cB
999 _c96393
_d96393