| 000 | 00605nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20231013102411.0 | ||
| 008 | 131007s9999 xx 000 0 und d | ||
| 020 | _a8129702541 | ||
| 040 | _cSIIB | ||
| 082 | _a658.827 KEL | ||
| 100 | _aKeller Kevin Lane | ||
| 245 | _aStrategic Brand Management | ||
| 250 | _a2 | ||
| 260 |
_bPearson Education ( Singapore)Pte. Ltd. _aNew Jersey _c2003 |
||
| 300 | _a788 | ||
| 520 | _aBrand Management,Brand Equity,Brand Positioning & Values,Brand Building Implication, | ||
| 546 | _aEnglish | ||
| 650 | _aMarketing Brand (R-16) | ||
| 942 |
_2ddc _cB |
||
| 999 |
_c96340 _d96340 |
||