| 000 | 00582nam a2200217Ia 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20141104103806.0 | ||
| 008 | 131007s9999 xx 000 0 und d | ||
| 020 | _a1578511445 | ||
| 040 | _cSIIB | ||
| 082 | _a658.827 | ||
| 100 | _aHarvard Business Review | ||
| 245 | _aBrand Management | ||
| 260 |
_bHarvard Business School Press _aBostan _c1999 |
||
| 300 | _a204 | ||
| 440 | _aHARVARD BUSINESS REVIEW | ||
| 520 | _aBuilding Brands,Logic Of Product Line Extensions,Brand Strategy | ||
| 546 | _aEnglish | ||
| 650 | _aMarketing Brand (G-09) | ||
| 942 | _2ddc | ||
| 999 |
_c95864 _d95864 |
||