000 00459nam a2200169Ia 4500
999 _c95471
_d95471
008 131007s9999 xx 000 0 und d
020 _a8186104801
082 _a658.8
_bAND/KLE
100 _aAnderson Alan H
245 _aResult oriented marketing communications
260 _bBeacon Books
_aNew Delhi
_c1998
300 _a249 p.
650 _aMarketing Advertising (G-07)
650 _aMarketing management
700 _aKleiner David
942 _2ddc
_cB