000 00586nam a2200205Ia 4500
999 _c95338
_d95338
003 OSt
005 20211202153405.0
008 131007s9999 xx 000 0 und d
020 _a9780684854236
040 _cSIIB
082 _a658.827 SCH
100 _aSchmitt Bernd H
245 _aExperiential Marketing
260 _bThe Free Press
_aNew York
_c1999
300 _a280
520 _aTHIS BOOK FROM FEATURES AND BENEEITS TO CUSTOMER EXPERIENCES,THE BREADTH AND SCOPE OF EXPERIENTAL MARKETING,ETC.,
546 _aEnglish
650 _aMarketing Brand (G-10)
942 _2ddc
_cB