000 00623nam a2200205Ia 4500
999 _c94824
_d94824
003 OSt
005 20211201143822.0
008 131007s9999 xx 000 0 und d
020 _a9780201877434
040 _cSIIB
082 _a658.827 MAC
100 _aMacrae Chris
245 _aThe Brand Chartering Handbook
260 _bAddison Wesley Longman Pvt. Ltd.
_aEngland
_c1996
300 _a413
520 _aTHIS BOOK IS BRAND IDENTITY SYSTEM,FUTURE NEWS,OTHER CREATE,QUALITY AND VALUE,CHARTERING CASE STUDY :GLOBAL BRANDING PROCESS,ETC.,
546 _aEnglish
650 _aMarketing Brand (G-9)
942 _2ddc
_cB