000			00438nam a2200157Ia 4500
008			131007s9999 xx 000 0 und d
020			_a9780029001011
082			_a658.827 _bAAK
100			_aAaker, David A
245			_aManaging Brand Equity : _bcapitalizing on the value of a brand name
260			_bThe Free Press _aNew York _c1991
300			_axiii, 299 p.
650			_aEquity
650			_aBrand Management
942			_2ddc _cB
999			_c94399 _d94399