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008 120709s2012 njua 001 0 eng d
010 _a 2012418217
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016 7 _a016035444
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020 _a9781118269749 (pbk.)
020 _a1118269748 (pbk.)
020 _z9781118283455 (ebk)
020 _z9781118284780 (ebk)
020 _z9781118287231 (ebk)
035 _a(OCoLC)ocn778327037
040 _aUKMGB
_cUKMGB
_dBDX
_dGK8
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_dVET
_dSZR
_dDLC
_dSIU Central Library
042 _alccopycat
050 0 0 _aHF5415.1265
_b.S24 2012
082 0 4 _a658.872
_223
_b39198
100 1 _aSafko, Lon.
245 1 4 _aThe social media bible :
_btactics, tools, & strategies for business success /
_cLon Safko.
250 _a3rd ed.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons,
_cc2012.
300 _axviii, 622 p. :
_bill. ;
_c25 cm.
365 _bRs.2070.00
_e29.95 USD
366 _2Radiant Book Service, Pune.
500 _aPrevious ed.: 2010.
500 _aIncludes index.
505 0 _apt. 1. Tactics and tools. What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- pt. 2. Strategy: the five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
650 0 _aInternet marketing.
650 0 _aSocial media
_xEconomic aspects.
650 0 _aOnline social networks
_xEconomic aspects.
650 0 _aElectronic commerce.
906 _a7
_bcbc
_ccopycat
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942 _2ddc
_cB
999 _c85762
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