000 01858cam a2200433 a 4500
001 10081253
003 OSt
005 20131014123008.0
008 120430s2013 nyu b 001 0 eng
010 _a 2012015011
020 _a9780415890212 (hardback)
020 _a0415890217 (hardback)
020 _a9780415890229 (paperback)
020 _a0415890225 (paperback)
020 _a9780203086490 (ebook)
020 _a020308649X (ebook)
024 _a99951106773
035 _a(OCoLC)ocn748335423
035 _a(OCoLC)748335423
035 _a(NNC)10081253
040 _aDLC
_beng
_cDLC
_dBTCTA
_dYDXCP
_dOCLCO
_dBWX
_dNhCcYBP
042 _apcc
050 0 0 _aP91.3
_b.B74 2013
082 0 0 _a302.23072
_223
_b39191
084 _aSOC052000
_2bisacsh
100 1 _aBrennen, Bonnie.
245 1 0 _aQualitative research methods for media studies /
_cBonnie S. Brennen.
260 _aNew York :
_bRoutledge,
_cc2013.
300 _avii, 238 p. ;
_c24 cm.
365 _bRs.2211.00
_e31.99 USD
366 _2Radiant Book Service, Pune.
504 _aIncludes bibliographical references and index.
520 _a"This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses"--
650 0 _aMass media
_xResearch
_xMethodology.
650 7 _aSOCIAL SCIENCE / Media Studies.
_2bisacsh
942 _2ddc
_cB
948 1 _a20121227
_bc
_csl13
_dMPS
999 _c85754
_d85754