| 000 | 01162cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 17477551 | ||
| 003 | OSt | ||
| 005 | 20131014122713.0 | ||
| 008 | 120927s2013 nyua b 001 0 eng | ||
| 010 | _a 2012037242 | ||
| 020 | _a9780415672795 (hardback) | ||
| 020 | _a9780415672801 (paperback) | ||
| 020 | _z9780203130322 (e-book) | ||
| 040 |
_aDLC _cDLC _dSIU Central Library |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF6146.I58 _bP76 2013 |
| 082 | 0 | 0 |
_a658.8 _223 _b39190 |
| 245 | 0 | 0 |
_aPromotional culture and convergence : _bmarkets, methods, media / _cedited by Helen Powell. |
| 260 |
_aMilton Park, Abingdon, Oxon : _bRoutledge, _c2013. |
||
| 300 |
_ax, 238 pages : _billustrations ; _c24 cm. |
||
| 365 |
_bRs.2694.00 _e24.99 UKP |
||
| 366 | _2Radiant Book Service, Pune. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aInternet advertising. | |
| 650 | 0 | _aInteractive marketing. | |
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 | _aPowell, Helen. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cB |
||
| 999 |
_c85753 _d85753 |
||