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020 _a9780749442415
040 _b
082 _a NEW
100 _aNewell Fredrick
245 _aWhy CRM Doesn't Work : How to Win by Letting Customers Manage the Relationship
260 _bKogan Page
_c2008
300 _a263
365 _cRs
546 _aEnglish
942 _2ddc
999 _c76222
_d76222