000			01397nam a2200193Ia 4500
008			130723s9999 xx 000 0 und d
020			_a9780143065173
082			_a658.4092 LAF
100			_aLafley, A. G.
245			_aThe game-changer : _bhow you can drive revenue and profit growth with innovation / _cA.G. Lafley & Ram Charan.
260			_bPenguin portfolio, _c2008. _aNew Delhi.
300			_a xii, 336 p. : ill. ; 25 cm
504			_aIncludes index.
520			_a How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.
546			_aEnglish
650			_aProcter & Gamble Company. Leadership. Management. Creative ability in business. Organizational effectiveness. Corporations--Growth.
700			_a Charan, Ram.
942			_2ddc _cB
999			_c75976 _d75976