000			00617nam a2200193Ia 4500
008			130723s9999 xx 000 0 und d
020			_a9788131502938
082			_a658.8 KUR
100			_aKurtz, David L.
245			_a Principles of marketing / _cDavid L. Kurtz, Louis E. Boone
250			_a12th ed.
260			_aNew Delhi : _bSouth-Western (Cengage Learning), _c2007.
300			_a624 p. : ill. ; 24 cm.
504			_aIncludes bibliographical references and index.
546			_aEnglish
650			_aMarketing. Consumer behavior. Marketing strategy.
700			_aBoone, Louis E.
942			_2ddc _cB
999			_c73748 _d73748