000			00730nam a2200181Ia 4500
008			130723s9999 xx 000 0 und d
020			_a9788131516478
082			_a658.8 _bBAT
100			_aBateson, John E. G.
245			_aServices marketing
250			_a4th ed.
260			_bCengage Learning _c1990 _aNew Delhi
300			_axvii,468 p.; ill.: 26 cm.
520			_a"Examines the use of services marketing as a competitive tool from a uniquely broad perspective. This text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products."
650			_aService industries
650			_aMarketing
942			_2ddc _cB
999			_c71477 _d71477