000 | 00502nam a2200181Ia 4500 | ||
---|---|---|---|
008 | 130723s9999 xx 000 0 und d | ||
020 | _a9788131719770 | ||
082 |
_a658.827 _bKEL |
||
100 | _akeller, Kevin Lane | ||
245 |
_aStrategic Brand Management : _bbuilding measuring and managing brand equity |
||
250 | _a3rd ed. | ||
260 |
_bPearson Printice Hall _c1990 _aDelhi |
||
300 | _a714 p | ||
650 | _aStrategic | ||
650 | _aBuilding | ||
650 | _aBrand management | ||
942 |
_2ddc _cB |
||
999 |
_c71464 _d71464 |