000			00544nam a2200181 a 4500
008			130723s9999 xx 000 0 und d
020			_a9781422101674
082			_a658.827 _b KUM
100			_aKumar, Nirmalya
245			_aPrivate Label Strategy : _bhow to meet the store brand challenge
260			_bHarvard Business School Press _c2007 _aBoston
300			_axvii, 270 p.
650			_aBrand name Products
650			_aMarketing Management
650			_aBrand Management
700			_aSteenkamp, Jan Benedict E.M.
942			_2ddc _cB
999			_c71459 _d71459