000			00332nam a2200145Ia 4500
008			130723s9999 xx 000 0 und d
020			_a9780070667662
082			_a659.1
100			_aArens William F
245			_aContemporary Advertising
250			_a10
260			_bMcGraw - Hill _c1990
365			_cRs
546			_aEnglish
999			_c71373 _d71373