000 00525aam a2200181 4500
008 251003b |||||||| |||| 00| 0 eng d
020 _a9781631570476
082 _a658.81
_bOGD
100 _aOgden-Barnes, Steve
245 _aSales Promotion Decision Making:
_bConcepts, Principles, and Practice
260 _aNew York
_bBusiness Expert Press
_c2015
300 _a147 p.
650 _aMarketing Management
650 _aMarketing Strategy
650 _aSales Promotion
700 _aMinahan, Stella
942 _cB
_2ddc
999 _c708422
_d708422