000			01000 a2200193 4500
008			181227b xxu||||| |||| 00| 0 eng d
020			_a9789332587373
082			_a658.872 BHA
100			_aBhatia, Punit
245			_aFundamentals of digital marketing / _cPuneet Singh Bhatia.
250			_a2nd ed.
260			_aNoida : _bPearson India Education Services Pvt Ltd, _c2018.
300			_axx, 471 p.
520			_aStaying true to its former edition 'Fundamentals of digital marketing (second edition)' is an honest attempt to capture and showcase the evolving Indian landscape of digital marketing to an audience that had for long viewed this academic field from a non-Indian lens. This text will be of great interest to students, professors, readers, and entrepreneurs as it brings forth a pedagogical, framework-driven approach mostly lacking across academic and corporate circuits.
650			_aManagement.
650			_aDigital.
650			_aMarketing Management.
942			_2ddc _cB
999			_c707631 _d707631