000			02136 a2200205 4500
008			250913b |||||||| |||| 00| 0 eng d
020			_a9789353433703
082			_a339.46 _bPRA
100			_aPrahalad, C. K.
245			_aThe fortune at the bottom of the pyramid: eradicating poverty through profits
260			_bPearson Education India _c2025 _aNew Delhi
300			_a360 p
520			_a"Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain updates to earlier editions' key cases and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it."
650			_aDeveloping countries
650			_aNon-governmental organizations
650			_aEconomic assistance
650			_aInternational business enterprises - Social aspects
650			_aGlobalization - Economic aspects
942			_cTEXT BOOK _2ddc
999			_c707558 _d707558