000			01560 a2200181 4500
003			OSt
005			20250408151837.0
008			250408b |||||||| |||| 00| 0 eng d
020			_a9780847873449
040			_bEnglish _cSymbiosis Institute of Design
082			_a745.4 _bSID-B-13535
100			_aPepsico
245			_aGood Design Is for Everyone: _bThe First 10 Years of Pepsico Design + Innovation
260			_bRizzoli _c2023
300			_a492p.
520			_aThe official anniversary volume celebrates how a global in-house creative force brings cutting-edge design to its iconic portfolio of food and beverage brands. PepsiCo sets the standard for how companies can envision and create their futures. Since creating PepsiCo Design + Innovation and bringing on its first-ever Chief Design Officer, Mauro Porcini, in 2012, PepsiCo has emerged as a leader in design-led innovation. With more and more of the business community embracing design thinking every day, Good Design Is for Everyone is an inspiring look at how one company has done just that. The decade-spanning collection of work invites everyone who loves creativity to explore the very best of PepsiCo Design + Innovation. Packed with immersive visuals and exclusive insights, PepsiCo: Good Design is for Everyone is an exciting deep dive into how PepsiCo harnesses human-centered design to create meaningful moments of culture and connection. It is a must-read and the perfect gift for passionate designers, creative and business leaders, and brand marketers.
942			_cB _2ddc
999			_c705282 _d705282