000			01637 a2200229 4500
008			250501b |||||||| |||| 00| 0 eng d
020			_a9789356403239
082			_a658.406 _bVAN
100			_avan den Ende, Jan
245			_aInnovation management
260			_bBloomsbury _aIndia _c2021
300			_a280
520			_a"Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management. It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management."
650			_aInnovation
650			_aManagement
650			_aProduct development
650			_aInnovation strategy
650			_aTechnological innovation
650			_aOrganizational change
650			_aBusiness innovation
942			_cTEXT BOOK _2ddc
999			_c704736 _d704736