| 000 | 00596 a2200205 4500 | ||
|---|---|---|---|
| 008 | 250402b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9788131731635 | ||
| 082 |
_a658.8 _bAND |
||
| 100 | _aAnderson, James C. | ||
| 245 | _aBusiness market management (B2B): understanding, creating, and delivering value | ||
| 250 | _a3rd ed. | ||
| 260 |
_bPearson _aNew Delhi _c2024 |
||
| 300 | _axxii, 470 p.: ill.; 24 cm | ||
| 650 | _aMarketing | ||
| 650 | _aIndustrial marketing | ||
| 700 | _aNarus, James A. | ||
| 700 | _aNarayandas, Das | ||
| 700 | _aSeshadri, D.V.R. | ||
| 942 |
_cTEXT BOOK _2ddc |
||
| 999 |
_c704727 _d704727 |
||