000 00596 a2200205 4500
008 250402b |||||||| |||| 00| 0 eng d
020 _a9788131731635
082 _a658.8
_bAND
100 _aAnderson, James C.
245 _aBusiness market management (B2B): understanding, creating, and delivering value
250 _a3rd ed.
260 _bPearson
_aNew Delhi
_c2024
300 _axxii, 470 p.: ill.; 24 cm
650 _aMarketing
650 _aIndustrial marketing
700 _aNarus, James A.
700 _aNarayandas, Das
700 _aSeshadri, D.V.R.
942 _cTEXT BOOK
_2ddc
999 _c704727
_d704727