000			00636aam a2200217 4500
008			241226b |||||||| |||| 00| 0 eng d
020			_a9783658401887
082			_a658.827 _bBUR
100			_aBurmann, Christoph
245			_aIdentity-Based Brand Management:Fundamentals Strategy Implementation Controlling
250			_a2nd
260			_bSpringer _aGermany _c2023
300			_axi, 314 p.
650			_aBrand Management
650			_aStrategic Brand Management
650			_aIdentitity Based Brand Control
700			_aRiley, Nicola-Maria
700			_aHalaszovich, Tilo
700			_aSchade, Michael
942			_cB _2ddc
999			_c702748 _d702748