000 00496 a2200169 4500
008 250123b |||||||| |||| 00| 0 eng d
020 _a9789355734587
082 _a659.1,
_bAND
100 _aAndrews, J. Craig
245 _aAdvertising, Promotion, and other aspects of Integrated Marketing Communications with MindTap
250 _a10th
260 _bCengage
_c2023
_aNew Delhi
300 _a729p.
650 _aAdvertising | Marketing |
700 _aTerence A. Shimp
942 _cB
_2ddc
999 _c702610
_d702610