000			00823 a2200193 4500
008			231223b |||||||| |||| 00| 0 eng d
020			_a9789353433291
082			_a658.83 _bMAL
100			_aMalhotra, Naresh K.
245			_aMarketing research: an applied orientation
250			_a7th ed. rev.
260			_bPearson _aNew Delhi _c2023
300			_axxxiii, 955
520			_a"Useful for both undergraduate and graduate courses in Marketing Research, this book presents both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. It reflects trends in international marketing, ethics, and the integration of technology."
650			_aMarketing research
650			_aMarketing research Methodology
700			_aDash, Satyabhusan
942			_cBD _2ddc
999			_c701936 _d701936