000			01601nam a22002057a 4500
008			171211b xxu||||| |||| 00| 0 eng d
020			_a9788131731826
082			_a338.4791 _bDAS
100			_aDas Gupta, Devashish
245			_aTourism marketing
260			_aDelhi _bPearson _c2011
300			_axx, 280 pages : illustrations ; 25 cm
520			_aTourism industry in India is one of them most profitable industries in the country andcontributes substantially to foreign exchange. Increased tourism in India has created jobs in a variety of related sectors, both directly and indirectly. Almost 20 million people are now working in the India's tourism industry. India's tourism is thriving, owing to a huge surge in both business and leisure travel by foreign and domestic tourists. According to the latest Tourism Satellite Accounting (TSA) research released by the World Travel and Tourism Council (WTTC) and its strategic partner Accenture, India's travel and tourism industry is expected to generate approximately US$ 275.5 billion by 2018. This book is first of its kind in the complete book market. No other book deals with the subject that exhaustively. It is based on a well researched structure of marketing. All chapters are based on international research in tourism and Special care has been taken to give the book a global touch. It covers almost all prominent international destinations.
600			_aHospitality industry
600			_aTourism
600			_aMarketing
600			_aIndia
650			_aHospitality industry | Tourism | Marketing | India
942			_2ddc _cB
999			_c695873 _d695873