000 00442aam a2200157 4500
008 240309b |||||||| |||| 00| 0 eng d
020 _a9788196010034
082 _a658.827
_bGUP
100 _aGupte, Rajiv
245 _aBrand Wars:
_bCombat Strategies for Indian Brands
260 _bKabdwal Book International
_c2021
_aMumbai
300 _axix, 262 p.
650 _aManagement of Marketing
650 _aIndian Brands
942 _cB
_2ddc
999 _c693765
_d693765