000 00424 a2200181 4500
003 OSt
005 20240830153523.0
008 240221b |||||||| |||| 00| 0 eng d
020 _a9780367765040
040 _cSIIB
082 _a658.8 KAL
100 _aKall Jacek
245 _aBrand Metrics
260 _bTaylor & Francis, New York
_c2022
300 _a140
650 _aBrand Management ( R-32)
942 _cB
_2ddc
999 _c693051
_d693051