000 00407aam a2200157 4500
008 240203b |||||||| |||| 00| 0 eng d
020 _a9781849830409
082 _a658.827 AAK
100 _aAaker David
245 _aBuilding Strong Brands
_bAaker David
260 _bPocket Books
_c1996
_aLondon
300 _aix, 380 p.
650 _aBrand Leadership
650 _aBrand Management
942 _cB
_2ddc
999 _c692746
_d692746