000 00437nam a2200157 4500
008 240111b |||||||| |||| 00| 0 eng d
020 _a9781259026058
082 _a659.2
_bSHA
245 _aAdvertising and Integrated Marketing Communications
260 _aTamil Nadu India
_bMcGraw Hill Education
_c2014
300 _aXXViii, 889 p.
650 _aAdvertising
650 _aCommunication
650 _aMarketing
942 _2ddc
_cDB
999 _c692484
_d692484