000			00618nam a22002057a 4500
008			240110b |||||||| |||| 00| 0 eng d
020			_a9781259026850
082			_a659.1 _bBEL
100			_aBelch, George E
245			_aAdvertising and Promotion : _bAn Integrated Marketing Communications Perspective
250			_a9th ed.
260			_aChenni _bMcGraw Hill Education India Private Limited _c2013
300			_axliii, 1016 p.
650			_aSales Promotion
650			_aCommunication in Marketing
650			_aAdvertising
700			_aBelch, Michael A
700			_aPurani, Keyoor
942			_2ddc _cDB
999			_c682458 _d682458