| 000 | 00625nam a2200193 4500 | ||
|---|---|---|---|
| 008 | 240102b |||||||| |||| 00| 0 eng d | ||
| 082 | _bMIS | ||
| 100 | _aMisra, Vaibhav | ||
| 245 | _aThe Study of Influence of Advertising Medium on Online Purchase Decision of Generation Y Consumers | ||
| 260 |
_aPune. _bSymbiosis International ( Deemed University). _c2023. |
||
| 300 | _axiv, 335 p. | ||
| 650 | _aTraditional advertising | ||
| 650 | _aOnline advertising | ||
| 650 | _aGeneration Y | ||
| 650 | _aPurchase decision | ||
| 650 | _aPurchase intention | ||
| 700 | _aDwivedi, Sunita (Research Guide) | ||
| 942 |
_2ddc _cT |
||
| 999 |
_c682267 _d682267 |
||